Many companies know they need search engine optimisation but most neglect the importance of search engine marketing.

What Actually is Search Engine Marketing

For many people there is a lot of confusion regarding the difference between search engine optimisation and search engine marketing. To summarise:

• Search engine optimisation is the the optimisation/construction of a web site to get it as high as possible in the search engine rankings.
• Search engine marketing is the analysis and research of what terms best represents your company and products and what clients are actually inputting into Google.

Common Search Engine Marketing Mistakes

The biggest and most common mistake is in the way nearly all clients treat their own site/company versus how they treat anything outside their company the want to search on. You have to treat your own company in exactly the same way you treat other companies because that's how other will treat you.

This mistake comes in many forms but an example would probably be the best way to explain. One of the companies we optimise fits office furniture and rebuilds offices, etc. From this company the following problems arose:

• Research showed the most common search term was Office Refurbishments and some similar terms.
• Despite this the company was insistent that we optimised their website on the term Commercial Interiors.

Despite no-one in our team having particularly having heard the term or anyone we asked they were insistent. When we asked why this term we were told that within the industry it was a very common term but as we pointed out you aren't trying to sell to people within the industry are you? You're trying to sell to your average business owner like myself who isn't in the industry.

This is just one example of many ways that clients usually treat their own business differently to how the public they are trying to sell to will treat them.

Our Search Engine Marketing Service

The search engine marketing process is one we start almost immediately a client contacts us so that we immediately build up an idea on the best terms before we build a better knowledge of the companies business. This ensures we start with a set of terms that are built with beginner knowledge which is what the highest percentage of potential clients will have. Once we have done that we do the following:

• We research what your competition is doing especially the successful companies. The chances are the better ones will already have done their homework on the subject.
• We then take a large range of clients that would potentially buy what you sell and without pointing them in the right direction ask them to input into Google what they would put to get your products or services.
• On average 80% to 87% or potential clients will use the same key word phrases to find what you sell. This is what we are trying to target.
• We also analyse Google analytics to find out the world wide/national perspective on the key word phrases we now have and use this analysis to come up with our final results.
• We next take our results and put them into our search engine optimisation so that your site will come top for what potential clients are searching on.

Search Engine Marketing Summary

Getting this aspect correct is just as important as the search engine optimisation itself as there is no point coming top for key word terms that only a small percentage of people are searching on.

Contact us today to find out how we can get you maximum sales.

At Web Design Newbury we offer bespoke cutting edge solutions that are unsurpassed by any other company.

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