We have split this section into two main part. Firstly we explain a few facts and what to look out for then secondly in very plain easy to understand for beginner we explain what you should be looking for in a manner that makes it very easy for you to check up on and judge for yourself.

Standards Required

• Make no doubt about it if you can make a living from what you can do then many of your competitors will be doing what they can and what is needed to make a living.
• As you will know if what you want is in demand you'll get 5 million and upward returns in Google. From those returns you will look through the top 5 to 10 returns to get choice and see if any company really impresses you.

Search Engine Optimisation Facts/Myths

• The most common myth about search engine optimisation is that you should use the meta tags, the page title and a couple of other factors then sit back and wait. If it was that easy then everyone would be doing it.
• Search engine optimisation gives the best ratio of investment to return of any advertising medium out there.
• Simple fact is that you can't do it yourself. For every correct fact on the web there are hundreds of guesses.
• The many emails you'll get claiming they can get you in the top ten is an old trick that works on two fronts either you'll be told they already have ten companies wanting what you want but for a fee they'll put you ahead or else they trap you by volume tactics where they spam say several million people. Even if they get a few thousand takers that only last for a month or two at a couple of hundred a month then they've got what they want.

How To Spot The 98% Who Can't Do Proper Search Engine Optimisation

Many companies will offer you search engine optimisation especially companies you have selected for your web design. Many of the 98% who can't do it aren't being bad by offering it they are just being hopeful.
• Firstly look at their portfolio. This is usually the big give away. Instead of cold hard facts like what position a company is in Google for hard to optimise key words that has over 5 million returns they will instead hit you with testimonials they know you will rarely check up on. It will look impressive but be totally meaningless.
• They may ask you to sign a contract. Don't do it any search engine optimisation company knows that getting you to the top will ensure you keep paying.
• In summary you will have that feeling you get when someone asks an MP a political question and they do anything but directly answer the question.
• Oh yes and one huge give away is if the company goes on about your meta tags. Meta tags sit at the top of most pages hidden and used to be used to help search engines know what your site is about. Google stopped using them due to abuse where many companies tried to give a false impression of what their site was about. The most famous case was when BMW (German site) put "second hand BMW" into their tags to try to lure customers looking for a second hand 5 series into buying a new low priced economical 3 series. They were banned for this and had to pay heavily to get listed again. After this Google stated that the site content should be what the site is judged on and not the meta tags.

How To Spot the 2% Who Are Good At Search Engine Optimisation

• Can't make it simpler that this. A good company will have a fact like this on their portfolio page.
- Out of 373 Million returns our site is No 1 in Google for business directory listings (yes we optimise this site).
• Even if they want to include a testimonial they will always put the position Google lists them for very hard to optimise key words, WOULDN'T YOU!
• Also remember to check that they have optimised this site by contacting the owners as surprisingly many lie about sites they have optimised.
We include the above example because we do own the site example above and please feel free to check it using the contact page.

What's Involved In Becoming This Good

• Experience is the main one. You can read as many books as you want and flick through the web all days until you have dedicated day in day out experience for coming on 20 years you wont be able to compete with a company like ours.
• Over the many years we have found 287 different factors that not only make the difference but need to all work together. We only found which ones worked and which ones didn't by many years of trial on our own sites.

What We Do For You

• We analyse exactly what your potential client base is searching on and what your competition is optimising on.
• We build your site around what you need to be optimised on.
• In such a competitive field we have to monitor each month what your site is doing in relation to your competition and what your competition is doing to try and push above you.
• Each month we research how Google has modified its search algorithm which we do by noting changes in just under 40 test web sites we have each dedicated to different important areas to Google.
• Each month we make changes to your web site so Google sees your site as having fresh content. This is very important to search engines so that searches give the most up to date information.

What We Charge

We can never emphasise enough that many people making a very good living online. Coming high in Google gives the best ratio of cost to return of any form of advertising. This results in search engine optimisation being the most competitive form of advertising. Despite this common sense fact many companies want to have a go themselves. If you fall into this category then please do come back when you find the reality of how competitive and hard it is.

• For regional returns we charge £150 per month. Regional returns means you are targeting a specific are e.g. we are No 1 in Google for Web Design Newbury.
• For national returns we charge between £200 to £500 per month. National/World returns are not localised e.g. we are No 1 for Business Directory Listings. For national and world returns the price varies as you are taking on everybody in the world or the UK.

Please do check around, we encourage it as we know we are the cheapest company who can actually do the job and strangely enough we are cheaper than a lot of companies who can't do the job.

At Web Design Newbury we offer bespoke cutting edge solutions that are unsurpassed by any other company.

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